Affordable PR can feel out of reach for small businesses, but the truth is, you don’t need a big budget to get media coverage. While PR agencies charge thousands per month, many small business owners successfully handle their own PR. With the right approach, you can generate press, build brand awareness, and grow your business - without spending a fortune.
Why is PR So Expensive?
PR agencies charge for their expertise, media contacts, and time. Retainers often range from £1,500 to £10,000+ per month, making PR a significant investment. But PR isn’t just for big brands. With some effort and strategy, affordable PR is possible - even if you do it yourself.
Why DIY PR is a Great Option
Many assume PR is complicated, but it’s easier than you think. Here’s why handling your own PR can be a smart short-term strategy:
It’s a Cost-Effective Solution
Instead of paying thousands, you can learn basic PR skills and secure free media coverage. Affordable PR starts with understanding how to pitch your business effectively.
You Know Your Story Best
PR is about storytelling, and no one knows your business better than you. Journalists want authentic, compelling stories - something you can deliver first-hand.
Journalists Need Good News Content
Journalists need content. If you can position your business as interesting and newsworthy, they will listen.
You’ll Build Valuable Relationships
Connecting with journalists and bloggers directly helps create long-term media opportunities, even when you later bring in a PR expert.
You Stay in Control
Managing your own PR means you decide how your brand is positioned and when your story gets told.
When to Hire a PR Professional
DIY PR is a great starting point, but as your business grows, a PR professional can help you scale your efforts. Until then, taking PR into your own hands is a practical way to gain exposure without overspending. Affordable PR is possible - you just need to take the first step.
If you’re ready to embrace affordable PR we can help you. Sign up to our newsletter or email us to find out when our next DIY PR course will be taking place. In this course we'll guide you through everything you need to do to get publicity for your business.
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